I completely agree with Susan Cain "The Rise Of The New Groupthink" in the New York Times Sunday Review. A group does not think. A group gravitates to the power of the person who leads or who will not adjust to any other view but their own. They wear a group down. And as Cain indicates. Groups are easy to hide in. The best creative work is done by a person working, doing the heavy lifting, on their own.
Pep talks and encouragement is always great. It helps. A good group can give that to a person. The work itself takes persistence, dedication and devotion to what they are doing. That comes from the person's ethic.
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