Technology, creativity

reading "What defines a Meme?"  by James Gleick writing in the May issue of the Smithsonian Magazine.   He refers to Richard Dawkin contention the center of life, the center of the cell, is information, instructional code.  Evolution is the exchange between a self (organism) and the environment.  Gleick says we are surrounded by technology.  It does seem to be absorbing us.  Technology increases our interactions and exchanges.  The hard part is being creative and not becoming passive, thus consumed. Writing sure is easier than in the day of clay tablets and sharp sticks.