Internet Writing as Promotion

Reading Leslie Jaminson's article My Internet Relations in Rain Taxi.  She talks about the tension of creating and marketing her book "The Gin Closet" (free press).  She talks with a self depreciating voice as she describes how she has to promote herself but does not want to seem self promotional.
She presents a very good case for using the internet to do promotion.  She is forced to write articles and essay she would not think to write about subjects she would not have considered. And she discovers the self promotion is about the book and not her.  Although the internet seems to make the distinction somewhat hard to make.