Online Video Good Business Opportunity

Taking a break from editing a music session we did with Dante Zapata at Double D Music. Since we do a lot of video production, I was encouraged when I read the Business News Daily  article 45 business ideas we loved in 2011, which mentioned Online video production as a good business opportunity.

Business News Daily says "While businesses used to reserve video for their television ads, the Internet has opened up a new world of opportunities for the medium, and everyone is looking for that next great viral video to spur on their brand.  According to a survey from Brightcove, nearly 85 percent of brand managers indicated they are currently using online video on business websites for marketing products and services.  That, in turn, is creating opportunities for everyone from telecommunications specialists to film school majors to use their creative talents.

Steve Garfield, author of  Online Video Secrets to Building your business (Wiley, 2010), said online video is popular now because it allows businesses to connect with customers and prospects in a real, authentic way.   “There's nowhere else for online video to go but to become more popular,” Garfield said. “Casual video, business video, entertainment video, news video — we are seeing everyone embrace the Web as a distribution platform for video.”

Your parents were wrong. You can use your degree in 1950s film noir to earn a living. And a specialty in a particular kind of film might even be helpful. Just be sure your personal artistic vision doesn't get in the way of giving customers what they want."  

Providing customers what they want is always the test.